The Impact Of Social Media On Small Business
25 Aug 2012 | No Comments | posted by admin | in Blog, Social Media
Social media is one of the most effective inbound marketing tools. There might be no one more poised to take full advantage of its benefits than small businesses.
It allows for instant connections with clients and customers, and can be used to recruit your next great employees.
But have you ever wondered to what extent small businesses are using social media, how they’re using it and what most of them are trying to accomplish through using it?
This infographic from Bolt Insurance takes a closer look at the impact social media is having on small businesses.
Here are some key takeaways:
- 73% of small businesses are using social media
- 81% of small businesses using social media plan to increase their efforts
- 62% of small businesses that don’t use social media intend to in the coming year
- 62% of small businesses that don’t use social media intend to in the coming year
- The main challenge for small businesses using social media is attracting new customers
